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| moneyandmarkets.com |
The
market has always been a volatile one. There are so many industries who
thought they could predict the market and ensure that their products
got to the final consumer, but their imaginations could not cross the
end line to reality. The video game industry has had a fair share of
their own crisis and so have the entertainment industry, the fashion
industry and the food industry.
The
main problem that is hindering the market that has called for all these
questions is due to a saturated market. Many people are not willing to
come out with fresh ideas;they just enjoy sitting back, relaxing and
recreating what other people have already brought to the market. Look at
the casual video game industry which been certified as the main avenue
for women in gaming and has dominated mobile applications. Most of the
games are so similar the only thing that differentiates them is the game
titles. Many investors who call themselves as game publishers have
flooded the casual game industry and have gradually made it a
multi-billion dollar industry helping Android and other iOS platforms
accrue lots of revenue at the end of the fiscal year. The average sum of
money being earned by indie game developers is next to nothing. If
women who form a greater part of the market dominate such an industry
whose profits margins come from in-game advertisement and in-app
purchases, then another question that should arise is how much money is there in casual gaming.The
internet operating systems have been flooded with apps and the future
of the market is due to drop in the not-so-distant future due to what
might be termed as the Android Crash, Plagiarism of Games Gone
Unnoticed.
One
of the industries that has been in the market for long and has been
seen about to roll over, has dropped, have broken out and soared is
without a doubt the video game industry because they have had a fair
share of their own troubles.
THE VIDEO GAME INDUSTRY HAS ROLLED OVER, DROPPED, BROKEN OUT AND ARE NOW SOARING
Back in 1983, when a severe crash called the video game crash or the Atari Crash hit the video game world, all seemed lost. Atari is
regarded as the pioneers in console gaming.Atari rose up and became one
of the fast growing and most innovative companiesin the United States. Complacency started cropping up and Atari at the time thought of introducing backward compatibility on
the Atari 7800 so that it could feature Atari 2600 games. Consumers
could have enjoyed old and new titles and increase sales, what happened?
It proved to be the demise of the Atari Corporation as the company has
not been able to recover and most of their hardware are lingering on
eBay and other e-commerce websites. Sega,
one of the innovative video game companies of the 1980’s did the same
thing by once again providing the same backward compatibility to their
Sega 32X console which also failed drastically and ensuring that the
market dropped on the part of hardware sales for Sega but increased the
demand for Nintendo Entertainment System.
Evidently,
the crash was center round what was termed as a saturated market. Atari
were the pioneers, Sega and Nintendo also entered the market and their
product titles were similar given consumers limited quality for the time
spent on both the purchasing of consoles and the time spent in playing
video games.
The
introduction of new consoles by both Sega and Nintendo ensured that the
video game industry experienced a break out in terms of another crash. Sony Entertainment’s PlayStation brought
the icing to the cake and has seen the video game industry soar,
maintaining the altitude in terms of revenue, attention, demand and
quality with the introduction of the new PlayStation 4 Console and
Microsoft also playing a key role with Microsoft’s Xbox One.
CINEMAS COULD EXPERIENCE HAVE EXPERIENCED A SHAKE DOWN BUT IT DIDN'T
The
movie industry has not had it easy themselves. They have swum against
the leakage of their trailers, pirating of their content and the
availability of black markets to ensure that they get absolutely
nothing. In contemporary times, movies are made, people gather and talk
about it, it incites producers and they go in for a sequel, only for the
same audience to turn their back on the movie and give it negative
reviews. One of the incidents that have proven that the market can never
be predicted as being about to roll over and drop or break out and soar
can be clearly labeled by the Paris attacks.
Many producers who had it at the back of their minds that they were
going to enjoy a smooth theatrical run had to scratch their heads and
re-think. There are huge sums of money that goes into the making of
movies and post-production where
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| musicnotesworld.com |
marketing takes a greater percentage of
the whole budget. No one saw that coming, therefore the movie industry
like any other industry does not have enormous or abundant security.
They might see a new venture in Netflix but few countries in the world
are accessible to internet freedom making the demand for physical
contacts of movies a necessity.
ADELE'S MUSIC ROLLS OVER AND SOARS DESPITE A SHAKY MUSIC INDUSTRY
The
music industry has been thriving for years; they have witnessed the
sale of cassettes to the sale of Digital Video Disc to the days of Steve
Jobs innovative IPOD, mp3, iTunes to the contemporary pads and tablets.
This is one of the main industries where predictions do not hold.
Despite the availability of music for downloads on various search
engines and contemporary times Bluetooth and other mobile applications
that enables sharing, many artistes still relying on live concerts and
recently Adele broke the record for the number of singles sold in a week.
This
certifies that the market is something that cannot be predicted, some
producers might argue that the sale of hardware might not be the best
option but just a quick turn and lovers of music are back in the
purchase of songs that mix their emotions up and set them on the right
path.
CURRENT GENERATION HAVE DIFFERENT AND DIVERSE PREFERENCES
The
Food Industry is another industry that has a large market because of
the need of humans for food because it serves as the main thing for
survival. With virtual worlds all over, many companies have adapted the
new trends and they have online orders. This has called for a situation
whereby the food industry seems to be raking in billions of dollars at
the end of the fiscal year. According to Steve Denning on his article, What’s The Future Of The Food Industry,
he clearly identified that the internet has revolutionize many
industries and the food industry is no different. MacDonald’s claims
that the new generation have varieties of choices and preferences than
any other generation. This clearly certifies that the needs for foods
would always increase and with the navigation of fingers in paying for
items, the food industry might have had its experiences in the past, but
the global technology seems to be favoring the companies who adapt a
blend of the old and new way of shopping.
E-COMMERCE BUSINESSES ROLLING OVER OR SOARING?
The business of e-commerce is not slowing down. eBay has been in the business since 1995 and companies like Amazon, Tesco and Argos have
also contributed their quota to the online shopping world. With
thanksgiving having transformed from giving thanks for the harvest
people got within the year and the period of thanking the people in
everybody's respectives lives, it has become something like a dress
rehearsal to the Christmas festivities. Black Friday and CyberMonday
without a doubt contributes heavily to the sale of goods and
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| dailyrecord.co.uk |
products.Companies outside the United States like Alibaba and its
affiliate Aliexpress are doing great for themselves and the demand for
their services are not slowing down. It is so sad when economists like
Jeremy Grantham one of the leading men in business and founder of the
GMO that manages over $118bn in assets think that the US Stocks is destined for a crash next year.Robert Kiyosaki also predicts the biggest Stock Market Crash in History Coming in 2016.The
markets are not slated for only the United States and its products.
What affects one continent affects the other, the terrorism that hit
France was in Europe but it has had an effect on the world and every
country is taking adequate measures to prevent future
occurrences.Continents like the Middle East, Africa and a greater part
of South America still experiences load shedding. This means that the
market for the production of cell batteries in China is very wide, such a
market is soaring for the manufacturing companies and it does not look
like dropping anytime soon because of bad economic policies in
developing countries coupled with the high demand for their products.
MARKET SIMPLY CANNOT BE PREDICTED
There
are many markets all over and around the world and there are many
industries, but as an investor, you should have calculated risks when
investing in markets but as always follow the instincts and your better
judgment. Digital Future Intelligence and Consulting predicted that the
video game industry was going to express an increase in terms of its
global revenue. Juniper, another marketing research firm also predicted
that the demand for physical
consoles(hardware) would be going down
forcing the video game industry to lose a great part of its revenue.
Clearly, what has happened, the PlayStation 4 as of November 22nd, 2015
has shipped in more than $30.2m in unit’s sales. Aside
this, its controllers have gained compatibility with the windows
operation system ensuring that it can be sold as a separate entity
culminating in more sales.
Whatever
be the case, people make predictions and therefore a number of market
experts would make predictions but always follow the investments that
proves fruitful.
