Is The Market About To Roll Over and Drop Or Break Out and Soar

moneyandmarkets.com

The market has always been a volatile one. There are so many industries who thought they could predict the market and ensure that their products got to the final consumer, but their imaginations could not cross the end line to reality. The video game industry has had a fair share of their own crisis and so have the entertainment industry, the fashion industry and the food industry. 

 The main problem that is hindering the market that has called for all these questions is due to a saturated market. Many people are not willing to come out with fresh ideas;they just enjoy sitting back, relaxing and recreating what other people have already brought to the market. Look at the casual video game industry which been certified as the main avenue for women in gaming and has dominated mobile applications. Most of the games are so similar the only thing that differentiates them is the game titles. Many investors who call themselves as game publishers have flooded the casual game industry and have gradually made it a multi-billion dollar industry helping Android and other iOS platforms accrue lots of revenue at the end of the fiscal year. The average sum of money being earned by indie game developers is next to nothing. If women who form a greater part of the market dominate such an industry whose profits margins come from in-game advertisement and in-app purchases, then another question that should arise is how much money is there in casual gaming.The internet operating systems have been flooded with apps and the future of the market is due to drop in the not-so-distant future due to what might be termed as the Android Crash, Plagiarism of Games Gone Unnoticed. 

One of the industries that has been in the market for long and has been seen about to roll over, has dropped, have broken out and soared is without a doubt the video game industry because they have had a fair share of their own troubles. 

THE VIDEO GAME INDUSTRY HAS ROLLED OVER, DROPPED, BROKEN OUT AND ARE NOW SOARING

Back in 1983, when a severe crash called the video game crash or the Atari Crash hit the video game world, all seemed lost.  Atari is regarded as the pioneers in console gaming.Atari rose up and became one of the fast growing and most innovative companiesin the United States.  Complacency started cropping up and Atari at the time thought of introducing backward compatibility on the Atari 7800 so that it could feature Atari 2600 games. Consumers could have enjoyed old and new titles and increase sales, what happened? It proved to be the demise of the Atari Corporation as the company has not been able to recover and most of their hardware are lingering on eBay and other e-commerce websites. Sega, one of the innovative video game companies of the 1980’s did the same thing by once again providing the same backward compatibility to their Sega 32X console which also failed drastically and ensuring that the market dropped on the part of hardware sales for Sega but increased the demand for Nintendo Entertainment System. 

Evidently, the crash was center round what was termed as a saturated market. Atari were the pioneers, Sega and Nintendo also entered the market and their product titles were similar given consumers limited quality for the time spent on both the purchasing of consoles and the time spent in playing video games. 

The introduction of new consoles by both Sega and Nintendo ensured that the video game industry experienced a break out in terms of another crash. Sony Entertainment’s PlayStation brought the icing to the cake and has seen the video game industry soar, maintaining the altitude in terms of revenue, attention, demand and quality with the introduction of the new PlayStation 4 Console and Microsoft also playing a key role with Microsoft’s Xbox One.

CINEMAS COULD EXPERIENCE HAVE EXPERIENCED A SHAKE DOWN BUT IT DIDN'T

The movie industry has not had it easy themselves. They have swum against the leakage of their trailers, pirating of their content and the availability of black markets to ensure that they get absolutely nothing. In contemporary times, movies are made, people gather and talk about it, it incites producers and they go in for a sequel, only for the same audience to turn their back on the movie and give it negative reviews. One of the incidents that have proven that the market can never be predicted as being about to roll over and drop or break out and soar can be clearly labeled by the Paris attacks. Many producers who had it at the back of their minds that they were going to enjoy a smooth theatrical run had to scratch their heads and re-think. There are huge sums of money that goes into the making of movies and post-production where

musicnotesworld.com

marketing takes a greater percentage of the whole budget. No one saw that coming, therefore the movie industry like any other industry does not have enormous or abundant security. They might see a new venture in  Netflix but few countries in the world are accessible to internet freedom making the demand for physical contacts of movies a necessity.  

ADELE'S MUSIC ROLLS OVER AND SOARS DESPITE A SHAKY MUSIC INDUSTRY

The music industry has been thriving for years; they have witnessed the sale of cassettes to the sale of Digital Video Disc to the days of Steve Jobs innovative IPOD, mp3, iTunes to the contemporary pads and tablets. This is one of the main industries where predictions do not hold. Despite the availability of music for downloads on various search engines and contemporary times Bluetooth and other mobile applications that enables sharing, many artistes still relying on live concerts and recently Adele broke the record for the number of singles sold in a week.

 This certifies that the market is something that cannot be predicted, some producers might argue that the sale of hardware might not be the best option but just a quick turn and lovers of music are back in the purchase of songs that mix their emotions up and set them on the right path.

CURRENT GENERATION HAVE DIFFERENT AND DIVERSE PREFERENCES

The Food Industry is another industry that has a large market because of the need of humans for food because it serves as the main thing for survival. With virtual worlds all over, many companies have adapted the new trends and they have online orders. This has called for a situation whereby the food industry seems to be raking in billions of dollars at the end of the fiscal year. According to Steve Denning on his article, What’s The Future Of The Food Industry, he clearly identified that the internet has revolutionize many industries and the food industry is no different. MacDonald’s claims that the new generation have varieties of choices and preferences than any other generation. This clearly certifies that the needs for foods would always increase and with the navigation of fingers in paying for items, the food industry might have had its experiences in the past, but the global technology seems to be favoring the companies who adapt a blend of the old and new way of shopping.  

E-COMMERCE BUSINESSES ROLLING OVER OR SOARING?

The business of e-commerce is not slowing down. eBay has been in the business since 1995 and companies like Amazon, Tesco and Argos have also contributed their quota to the online shopping world. With thanksgiving having transformed from giving thanks for the harvest people got within the year and the period of thanking the people in everybody's respectives lives, it has become something like a dress rehearsal to the Christmas festivities. Black Friday and CyberMonday without a doubt contributes heavily to the sale of goods and

dailyrecord.co.uk

products.Companies outside the United States like Alibaba and its affiliate Aliexpress are doing great for themselves and the demand for their services are not slowing down. It is so sad when economists like Jeremy Grantham one of the leading men in business and founder of the GMO that manages over $118bn in assets think that the US Stocks is destined for a crash next year.Robert Kiyosaki also predicts the biggest Stock Market Crash in History Coming in 2016.The markets are not slated for only the United States and its products. What affects one continent affects the other, the terrorism that hit France was in Europe but it has had an effect on the world and every country is taking adequate measures to prevent future occurrences.Continents like the Middle East, Africa and a greater part of South America still experiences load shedding. This means that the market for the production of cell batteries in China is very wide, such a market is soaring for the manufacturing companies and it does not look like dropping anytime soon because of bad economic policies in developing countries coupled with the high demand for their products.

MARKET SIMPLY CANNOT BE PREDICTED

There are many markets all over and around the world and there are many industries, but as an investor, you should have calculated risks when investing in markets but as always follow the instincts and your better judgment. Digital Future Intelligence and Consulting predicted that the video game industry was going to express an increase in terms of its global revenue. Juniper, another marketing research firm also predicted that the demand for physical

consoles(hardware) would be going down forcing the video game industry to lose a great part of its revenue. Clearly, what has happened, the PlayStation 4 as of November 22nd, 2015 has shipped in more than $30.2m in unit’s sales.  Aside this, its controllers have gained compatibility with the windows operation system ensuring that it can be sold as a separate entity culminating in more sales.

Gathering seemed to be an issue but according to Brittany Hodak in her article with relation to the Force Awakens which is the latest in the Star Wars Franchise, it has made over $1.9bn dollars worldwide. 

Whatever be the case, people make predictions and therefore a number of market experts would make predictions but always follow the investments that proves fruitful.