Thursday, 28 January 2016

Leading Markets Of The Video Game Industry



The markets for the video game industry has gone from the west to the east and from the dense population in the east, the video game industry are enjoying the money feast from the market yeast.
The video game industry is one of the fastest growing industries in the world. The industry has progressed gracefully through Atari 2600, Ending Man, SG1000, Sega Mega Drive, Sega Dreamcast, Nintendo, Nintendo 64, PlayStation and Xbox days to the contemporary available digital android mobile applications around.
Nintendo became the gamers game in the 80’s through the introduction of the Nintendo Brothers and the release of the most popular game of all-time the Super Mario Brothers. The market is a volatile market and according to Cunningham et al (2008) in their “Analysis of the Current Market and Future Growth Trends” Sony’s, PlayStation with a 32-bit processor became the new console to hit the video game industry in the 90’s and has gone on to become a greater part of the industry.
The video game industry has experienced massive growth in terms of revenue down the years. There was a 3.2bn sale in video games in 1983 and in 2015; NewZoo a market research firm estimates the revenue game industry is valued at 75.3bn.
It must be noted that calculating for price adjustment and inflation, $3.2 in 1983 has the same buying power as $7.64 in 2015, clearly showing the massive increment in terms of revenue for the video game industry.
With all the transformations that have befallen the revenues and sales of video games, what markets are pulling in the greatest of revenues for the video game industry?
The Asian market is the most dominant market for the video game industry. In the updated list of NewZoo Global Games Market as per October this year, three Asian countries featured in the top ten in terms of revenue for the gaming industry. The countries are China, Japan and South Korea. This shows how the current market belongs to Asia now as they have adopted a blend of modernity with westernization and it has made the Asia the best place for the manufacturing and marketing of products. Japan seems to be a silent destination vocally in the market but they have always formed an integral part of the market because of their stake in the advancement of Sony’s video game industry.
It has been settled that the Asian market has done great raking in more money for the video game industry but the rest of the world haven’t fared bad either particularly the United States just a stone's throw behind China.
The revenue for the gaming industry is going to shoot up and the Asian markets are going to expand due to their population and contemporary youth’s love for technology and video game.
As written by Jordan Love in the future of indie games as told by indiecade, the future of indie games is decidedly bright and therefore the future of the video game industry would rule the market for a very long time through its enormous gaming excitements and technologically equipped consoles.
Keep following this blog to keep updated about the markets and how they are doing in terms of revenue to the video game industry.


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